IDENTIFY
We seek proven automotive products that solve meaningful problems and remain underrepresented or difficult to obtain in the U.S. market.
Global innovation. U.S. opportunity.
Bringing Proven Automotive Innovation to the U.S. Market.
We identify differentiated automotive products, partner with quality manufacturers, and build the channels that connect them with U.S. customers.
Explore a partnershipInternational perspective.
U.S. market development.
Our approach
From differentiated product
to U.S. opportunity.
Good products need a clear path to market. We connect product discovery, manufacturer collaboration, and channel development.
PARTNER
We work with quality manufacturers to understand product strengths and develop positioning, market-entry plans, and distribution strategies for the U.S.
DISTRIBUTE
We develop B2B2C distribution channels that bring products to commercial and consumer customers through the right mix of businesses and direct sales.
Channels we develop
Built around the product.
Designed for the customer.
- E-commerce
- Automotive specialists
- Commercial fleets
- Distributors
- Dealers
- Strategic partners
Leadership
Experience behind
the opportunity.
Soom18 Partners is led by Avi Tessler, who brings 30 years of experience introducing products and technologies to the U.S. market, establishing distribution channels, and developing commercial partnerships.
That experience shapes our approach: identifying differentiated products, collaborating with quality manufacturers, and building practical routes to commercial and consumer customers.
Current focus
Vehicle Visibility
& Safety.
A clearer view.
A meaningful market opportunity.
We are exploring advanced mirror and visibility solutions for U.S. passenger and commercial vehicles, including technologies proven internationally.
Our focus is on differentiated products with practical value for drivers, vehicle owners, and fleet operators—and on developing the partnerships and channels to bring those products to the U.S.
Visibility and safety are our current focus. Our broader interest is in proven automotive innovations with a compelling U.S. opportunity.
Let’s connect
Have a product.
See an opportunity.
Let’s talk.
We welcome conversations with manufacturers and potential distribution partners exploring the U.S. automotive market.
Based in Houston, Texas
Focused on the U.S. market